"Nike" And Losing A Super Star.

So the stock we are looking at this time is Niki and on Friday they had some bad news. One of the athletes they sponsored jumped ship. Who was it? It was Kylian Nappe, who is one of the world's highest profile soceer players. He announced that day on Instagram, of a places that he was ending his twenty year partnership. A new question. How many athletes does Niki sponsor? The answer is over 1,000! In 2025 they spent $4.69 billion on "demand creation". That was up 9% from the previous year before. Things like this happen. It pulled the stocks price down. Nike's market value has fallen about 80% over five years. Look at its five day chart. ...