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Does It Look To You That McDonalds Is Gaining Legs Again?

Here is it's three month chart. Let's add some flavour. Let's pull up the details of a April 21st blog I wrote. 2,200 new stores being opened this year, up slightly from the year before. Even if same store sales are now off slightly isn't the projectory still upwards? Their business model still seems to be working. Now this, part of a May 1st 2025 blog. A razor thin adjustments to profits. That's what makes figuring out what is going to happen next so difficult. Now a look at how McDonalds traded on Feb. 6th, 2025. This was the morning after it's quarterly earnings report. Now a look at something more extreme. Let's now go back to a different reality three years ago. The McDonald's story is constantly in a state of evolution. The following snippet might help you realize the power of these quarterly earning reports. Sometimes they are stonger than expected. August 6th will be the date their next earnings report comes out. Here now is how McDonald...

"Apple" at 3:15 p.m.

Last week we talked about "Apple" being a nice stock to trade options on and one of the reasons given was it's one dollar spreads on it's option. Most other stocks in that price range have options on them which have wider striking prices. A 120 Call, a 122.50 Call and a 125 Call for example. That's what you are most likely to see. That being said, the underlying price swings with these "other stocks" needs more of a noticeable and extended directional move to be able to play them successfully. Weekend articles mentioned "Apple" doing well in a rising interest rate environment because of it's abilities to make money on borrowed money forming low cost debt. I wouldn't read too much into that. Today with the D.J.I up 90 points going into the closing trading hour of the day look at how well the 13 series of Call options that expire this week are trading. Up slow and steady all afternoon.
Notice also one again how the volume of daily trading in this series exceeds the open interest. That's always the way it is. The focus always seems to be on interday trading. ^^^^^^^^^ A Next day update. Notice how the market was down and the volumes of trading was way down.
All things considered the stock rallied again on the opening and then off slightly and these premiums dropped accordingly. Let's now look at how the "Puts" now looked on todays action, this time the 134 Puts and not the 133 Puts. Money can be made both ways.
You can see the low of the day on these "Puts" was about 1:20 p.m. when Apple spiked a touch.

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