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Why I Don't Like Trading Options On McDonald's

Same stores sales are up 6.8% in Q4 2025. With inflation and rising labour and food costs, 6.8% is not really very much. Then the rumours about 2,000 or so more outlets opening up this year are the same projections that we heard over the last few years. What they always forget to tell us is the number of their restaurants shutting down. Why might some be shutting down? Well maybe a new highway going is diverting some of the road traffic off in a different direction or a neighbouring high school is closing down. Four years ago they lost some restaurants in Russia. Now look at this. Next this. McDonald's trading on the close back on Thursday. It had a good day. There is new talk about a bigger and better "Big Arch" meal with a bigger burger with a better tangy and creamy sauce. Now this. Today's one day chart. It's Monday. Now it's one day of Call option trading. Look at the volume of trading on these Call options. Over 6,000 contracts. The open interest ...
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LiveWire

My last blog was about Harley Davidson and what I didn't bring into the conservation was their spin off business which is building electric motorcycles. To be honest these bikes are not getting rave reviews. Two complaints are their crippling range and the possible issue of them being more dangerous to drive because they are so quiet. There is also competion from abroad. Last quarter they built only 63 of them and that experience is part of the company expecting to incur a loss of over $115 million this year. If you do the math each bike built cost them over $200,00.00. A $115 million dollar loss vs a profit of $1.3 billion for Harley Davidison. That loss makes a small dent in the overall big picture and in the process of getting going they used other people's money. Nursing this project to life from a business point of view has merit. Covid didn't help anything. LiveWire has to go slow until the product itself evolves to a level they feel proud to put their name on. Investors know this companies pedigree. See it's chart and read this.
Now go back to the previous blog on Harley Davidson. Put this puzzle together anyway you want. Forcasting of 750 units on the low end is still a three fold increase in production levels from where they are at now. Could they turn to be profitable in the next 1,000 days? Maybe. Yes there are options on LiveWire. Here are the Oct20th/2024 Calls with a striking price of 7.5 and 10 dollars. That's as far out as you can go and no one is trying to play them. The bids and asks are to far apart.
Keep in mind the company will continue to lose money all year. What a muddle. There are easlier games to play.

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