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McDonald's. It's Difficult To Fight Strong Stocks.

Here is McDonalds five day chart at the close on Wednesday. Now here is it's three month chart. Now consider this. In two days the stock is up about twelve dollars. I often talk about Wednesdays being the one day in the week the markets can do reverals. Today the DJIA was up over four hundred points and McDonalds was down 60 cents. It dipped on the opening and came back a bit and then selling pressure came into the stock again on the closing. I personally hate McDonald's food. The internet has tens of Youtube videos saying their fries are poisonous. Yet I get it. But think about this. Whenever a new residential subdivision goes in anywhere in North America there is room for another one of their restaurants to go in. They just pop up and everyone knows what they are. Here now is a snippet I posted in a past McDonald's blog. After a lackluster trading session today McDonald's could drop in the next two days or at least on a Thursday afternoon sell off. Yet nothing m...
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Cat Puts on Earning Reports

Third quarter profits were released
....................
Now a look at a statement made after the release of their second quarter earning report three months ago.
So if you were anticipating a price swing on the release of their earning's report could this be a profitable adventure? Suprisingly, yes and no. It depends on how you reacts to the stocks quick and precipitous decline. It also takes a bit of luck. Look at how the "near-to-the-money" Call options and Put options traded just after the release of this news. First the Calls. They lost 82% of the value at this particular time. The open interest number is just over 800 which is actually a small number when you consider Tesla options often trade 100,000 option contracts in multiple series everyday.
Notice how these Calls, the 390 series actually traded down to $.14 or only fourteen dollars a contract before rebounding back up again to $1.42 in a short period of time. That was a nice rebound. Yet then again who would have the confidence in something this far "out-of-the money rebound to where it started at on the opening. If a rebound didn't happen this particular series of Calls would surely end up worthless. Now look at how the 390 series of Puts traded. These are the ones many traders would be looking at on the day prior to the release of this earnings report. That shows you how few traders understand how options on stocks in the $300.00 and $400.00 dollar range work on the release of quarterly earning reports.Notice the open number of only 178 contracts and the volume of trading of only 36 contracts in this series.That's nuts.
At some point in time in the first 36 minutes of trading they dropped down in price to just over $22.00 and the stock quickly snapped back up in price. It took that long for the markets to adapt to the downside and then come to the realization that things were not really not all that bad. No talk about the company losing money, no talk about layoffs. So anyone holding Puts going into the opening markets this morning would of had a chance to more than double their money. Yet your timing would have to be near perfect. That's the hard part of doing this. You have to wonder why so few traders were willing to take these kinds of risk. Now look at this chart.
Look at the almost twenty dollar rebound.
A rebound of $1.34 to $9.65. Look at how few contracts traded. It baffles me that more option traders are not glued to this kind of action. Check back in on Caterpillars next quarterly profit report. ** The magnitude of today's rebound within a matter of an hour rarely happens. The apex point of when the market switches from going down to up is never an exact science to pinpoint. Trader's close to trying to nail it should have confidence in the fills they will get from market orders. With swings of this magnitude if you catch the right direction you will be amply rewarded.

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